How it all started

Back in 2004, I was eating some chocolate whilst having a conversation in an online chatroom with some friends.  The chocolate was particularly tasty, so almost immediately after I'd finished the first bar I ate another... and then I had another...

The chocolate in question was Cadbury's Fudge - the one with the advertising slogan "A finger of Fudge is just enough until it's time to eat..." - and that got me thinking... what would happen if you took adverts and slogans literally?

Now, the beauty of the internet is that almost every company has an email address or contact form on their website, so I emailed Cadbury with the following query:

I have a question - according to the TV advert, "A finger of Fudge is just enough until it's time to eat..."

If that's the case, can you explain why I have just eaten three in a row?

I look forward to your reply!

Regards,

David

I wasn't really expecting a reply - after all, it was a daft email - but I thought it might bring a smile to someone's face when they waded through the usual complaints and queries.  So imagine my surprise when  I came home from work the following day to see I'd had a reply:

Thanks for your email.

A finger of fudge is usually just enough for many consumers - maybe we should consider making a larger bar for consumers who need more than one bar.

I've passed your comments onto our marketing department for their information.

Thanks
Jane

Result!  Now, almost 6 years on, I've decided to email some other companies - here are the questions (and hopefully the replies!)